Avoid Attrition

The Boston Park Plaza Hotel & Towers looks forward to partnering with you to make your program a huge success.  Here are some tips we’ve found helpful in increasing our groups’ room blocks, thus avoiding any attrition charges.

Ask for the business through brochure, website, phone exhibitor service kit, client website, client newsletter, etc. Educate the participant. Emphasize on client website. Point out the benefits of booking within the block.

Combine registration and housing to offer one-stop shopping.

E-mail marketing - upon pre and post reservation for those who have not initially requested hotel accommodations.

Allow hotel wait list on the Web and use strategic wait listing in the call center.

OPEN earlier and CLOSE later. Consider opening housing prior to registration. Extend booking/registration dates as late as possible.

Gather more information as a part of the registration process (what they are doing, where they are staying) about persons who do not request a hotel reservation via form, on the Web, or on the phone, as a part of on-site registration.

Permit "return to the Internet" to add hotel rooms. Encourage this in the registration confirmation and in the follow-up email marketing.

Telemarket to top exhibitors - focus on email marketing for all other exhibitors.

Relax terms for exhibitors. Be more exhibitor friendly.

Post show surveys asking for information as to why they booked around the block so we can improve the next year.

Value added features-bus transportation, continental breakfasts, Internet.

Raise registration fee and then offer a discount if book inside the block

SELL housing to phone registrants.

Provide on-site rebooking service for exhibitors for the following year.

Incentives: raffle, exhibitor points, etc.

Partner with the hotel and develop joint e-marketing promotions

Educate your members about the importance of booking in the block and the hardships imposed upon the organization when attendees do not comply.

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